META DMA: Chapter 4 Study Set

Quiz
•
Other
•
12th Grade
•
Medium
Timothy Williams
Used 1+ times
FREE Resource
18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should businesses consider before choosing a campaign objective in Ads Manager?
The color scheme of their ads
Their target audience's favorite social media platform
Their defined business goal
The number of competitors in the market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the Awareness stage of the customer journey NOT good for?
Reach
Video views
Brand awareness
Messages
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of Awareness objectives in Ads Manager?
To encourage people to make a purchase
To get people to think about a business' offerings
To generate interest in a business' products or services
To collect leads for the business
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which objective is suitable for businesses aiming to drive potential customers and/or clients to their website or app?
Awareness
Engagement
Traffic
Leads
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of the Consideration objectives in Ads Manager?
To increase brand awareness
To encourage people to make a purchase
To collect leads for the business
To get people to think about a business' offerings
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which objective focuses on getting more video views, post interaction, Page likes, or event responses?
Engagement
Sales
Awareness
Leads
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During which stage of the customer journey would you have the objective of collecting leads?
Awareness
Consideration
Conversion
Campaign
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