Chapter 1 Marketing Management

Marketing is.....except...

• Identification

• Satisfaction

• Anticipation

• Service

A concept based on the ability of an organization to produce a product or to offer a product is......

• Sales

• Production

• Financial

• Relationship

The concept based on the amount of money received is called...

• Income

• Profit

• Service

• Sales

A product that is easy to find and consume is called

• Fast Moving Consumer Goods

• Perishable

• Consumption

• Tangible

A product that needs a lot of money to buy is called

• Expensive Goods

• Capital Goods

• Big Product

• Rare Product

A product that lasts for a long time is called...

• Intangible Goods

• Consumer Durables

• Cheap Goods

• Unique Goods

Marketing for business is referred to.....

• Business to Customer Marketing

• Business to Business Marketing

• Business to Sales Marketing

• Customer to Customer Marketing

Environmental issues: Language, culture, behavior, attitude is categorized into.....

• Employment

• Political

• Legal

• Social and Culture

Environmental issues regarding income of people in certain area is called

• Demographic

• Ethical

• Economic and Market Conditions

• Legal

Environmental Issues: The people expertise is categorized in.....

• Education, training and employment

• Demographic

• Technological and product innovation

• Political