7 Secrets to Branding Your Small Business

Why are founder stories considered powerful in branding?

• They showcase big corporations only

• They lack human connection

• They resonate with people on a human level

• They are based on fictional characters

What is emphasized as the real secret to small business success?

• Creativity

• Hardwork

• Luck

• Social media marketing

How has brand building evolved according to the video?

• Remaining one-way communication

• Engaging with customers authentically

• Decreased customer interaction

• Eliminating social media presence

Which factor contributes to building brand equity over time?

• Random brand messaging

• Authenticity and consistency

• Changing brand promise frequently

• Ignoring customer feedback

Which aspect of branding is highlighted as unchanged for decades?

• Brand colors

• Logo design

• Brand story

• Social media presence

According to the video, what is a common mistake made by small businesses in brand design?

• Consistent use of brand elements

• Investing in brand design at the beginning

• Lack of intention in creating the brand look

• Changing brand elements frequently

What aspect of brand building is likened to a marriage vow in the video?

• Consistent presence

• Brand equity

• Brand promise

• Brand engagement

In which way does the video suggest businesses engage with customers for effective branding?

• Ads only

• Authentic conversations

• Spamming social media

• Hiring influencers

According to the video, what is NOT essential for successful brand building?

• Authentic engagement

• Consistent delivery on brand promise

• Limited brand presence

• Building strong brand equity

What is mentioned as a critical aspect of brand building in today's market environment?

• Word of mouth marketing

• Billboards and TV ads

• Email marketing

• Influencer collaborations