PRINCIPLES OF MARKETING
Quiz
•
Other
•
11th Grade
•
Hard
ENFERNEE PEREZ
Used 1+ times
FREE Resource
Enhance your content
9 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A form of marketing and advertising in which a company communicates and interacts with its target audience directly without middlemen.
Advertising marketing
Direct marketing
Sales Marketing
Interactive marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
I. Advertising is the most expressive among the promotion types because it relies heavily in visuals, colors, words and sounds
II. Advertising is a form personal of communication, meant to bring a product or service to the attention of potential or current customer
Only statement one is correct
Only statement two is correct
Both statements are correct
Neither of the two
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The objective of advertising are:
1. To inform
2. To persuade
3. To remind
4. To compare
1. To inform
2. To Sell
3. To compare
4. To remind
1. To remind
2. To persuade
3. To compare
4. To buy
1. To transact
2. To inform
3. To compare
4. To remind
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
This execution style is expressed on how products fits a certain lifestyle
Fantasy
Lifestyle
Slice of life
Mood
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
It is a technique wherein the agent uses persuasive skills to persuade a customer to purchase a goods or services.
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A discount coupon elicits response by giving an incentive to purchase the product in specific period
Consumer prize
Consumer scheme
Consumer freebies
Consumer incentives
7.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
It consist of sales programs which help increase the unit sale of a product.
8.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
It features individual or group of people giving positive feedback
Feedback results
Positive results
Testimonial
Positive features
9.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
Advertising messages can be expressed through the following execution style:
1. Lifestyle-How products fits a certain lifestyle
2. Slice of life- Depicts scenarios where the product is used in normal, day to day settings
3. Fantasy- Exaggerated effect of the product/service in question
4. Mood - Attempt to build thematic atmosphere around a product or service
5. Musical - Expresses the message ad through beats
6. Technical/scientific evidence - Uses technical knowledge or scientific evidence
7. Testimonial - Features individual or group of people giving negative feedback
Determine the incorrect numbers:
#6 & #7
#2 & #7
#5 & #7
#7 only
#7 
Similar Resources on Wayground
10 questions
Store Lesson 13 Promotion
Quiz
•
9th - 12th Grade
6 questions
12/6 News Quiz
Quiz
•
9th - 12th Grade
13 questions
Marketing Chapter 3 Lesson 3
Quiz
•
9th - 12th Grade
14 questions
Marketing Chapter 8 Lesson 1
Quiz
•
9th - 12th Grade
9 questions
Foods 2- Career Pathways & Lean Canvas Model
Quiz
•
9th - 12th Grade
10 questions
Guerrilla Marketing
Quiz
•
9th - 12th Grade
12 questions
MP Unit 4 Test Review
Quiz
•
9th - 12th Grade
10 questions
Understanding Marketing Concepts Quiz
Quiz
•
9th Grade - University
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
20 questions
ELA Advisory Review
Quiz
•
7th Grade
15 questions
Subtracting Integers
Quiz
•
7th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
10 questions
Exploring Digital Citizenship Essentials
Interactive video
•
6th - 10th Grade
Discover more resources for Other
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
11 questions
NFL Football logos
Quiz
•
KG - Professional Dev...
28 questions
Ser vs estar
Quiz
•
9th - 12th Grade
29 questions
CCG 2.2.3 Area
Quiz
•
9th - 12th Grade
15 questions
PRESENTE CONTINUO
Quiz
•
9th - 12th Grade
13 questions
BizInnovator Startup - Experience and Overview
Quiz
•
9th - 12th Grade
16 questions
AP Biology: Unit 1 Review (CED)
Quiz
•
9th - 12th Grade