Remembering and Forgetting Video Quiz

What are implicit memories?

• Memories that are easily forgotten

• Memories that require conscious effort to recall

• Memories of our personal experiences

• Memories dealt with on a mostly automatic and non-conscious level

What is priming in the context of memory?

• Activating associations non-consciously

• Forgetting information due to interference

• The initial encoding of memories

• A way to improve memory recall through repetition

What is an example of context-dependent memory?

• Recalling a password by remembering the sequence of keyboard strokes

• Forgetting why you entered a room until you return to where the thought originated

• Remembering a song when you hear the first few notes

• Recalling the first and last items on a list better than the middle items

What is the serial position effect?

• Recalling the first and last items on a list better than the middle items

• The tendency to remember unusual or distinctive items

• Forgetting information over time

• The improvement of memory recall through emotional association

What is the misinformation effect?

• A technique used to improve memory recall

• The tendency to remember facts but forget their source

• The alteration of a memory by misleading post-event information

• Forgetting information due to the passage of time

What can cause retrieval failure?

• Encoding failure

• Priming

• Storage decay

• Interference from other memories

What did Elizabeth Loftus' research demonstrate?

• That memory is highly reliable

• That eyewitness testimonies are infallible

• That memories can be altered by suggestive questioning

• That priming has no effect on memory recall