Marketing & Sports Marketing Post- Assessment

Manufacturer of a product helps the retailer by paying some of the advertising costs when they purchase their product is called?

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

Cash premium that is paid by the manufacturer to a retailer to help them cover the costs of placing the manufacturer’s product on the shelves

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

Awards given to dealers and employees who successfully meet or exceed a sales quota

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

What are the four P's of marketing? (Select all that apply)

• Product
• Price
• Promotion
• Place
• Produce

What is another name for the four P's of marketing

• marketing mix
• marketing space
• marketing match
• None of the above

A specific group of consumers at which a company aims its products and services is called a ____________

• Target Map
• Target Market
• Target Mix
• None of the above

Which of the following deals with internal factors of a company? (Select all that apply)

• Strengths
• Threats
• Opportunities
• Weaknesses
• All the above

Which of the following deals with external factors of a company? (Select all that apply)

• Strengths
• Threats
• Opportunities
• Weaknesses
• All the above

Of the following selections which are part of the 7 core functions of marketing?

• Channel Management
• Market Planning
• Pricing
• Selling
• Vendor

Obtaining, developing, maintaining, and improving a product or service for you company.

• Channel Mangement
• Pricing
• Selling
• Product/Service Management
• Market Planning