MLQ7 Online Advertising: Crash Course Media Literacy #7

What is the primary focus of the episode discussed in the text?

• Online tracking and advertising techniques

• The history of advertising

• The development of social media platforms

• The evolution of window shopping

Before online shopping, how did stores track your shopping habits?

• Through online cookies

• They couldn't track habits effectively

• Through social media activity

• Using geolocation

What made traditional advertisements different from online advertisements?

• They were placed in specific contexts

• They were interactive and clickable

• They used cookies to track users

• They targeted users based on browsing history

What innovation changed how ads were perceived on the internet?

• Ads as links

• Pop-up ads

• Display ads

• Animated ads

What do web cookies do?

• Make websites load faster

• Speed up your internet connection

• Block unwanted ads

• Follow you around the web and report on your habits

What is 'addressable advertising' also known as?

• Behavioral targeting

• Contextual targeting

• Demographic targeting

• Geographic targeting

What kind of data do websites log when you visit them?

• Your device's brand

• Your device's color

• Your physical address

• Your IP address

What do the Terms of Use of an app often include that users typically overlook?

• Rules and permissions regarding content use

• The app's color scheme

• A list of the app's developers

• The founder's biography

What is a common feature of 'sponsored content'?

• It may not obviously be selling anything

• It never includes a brand's logo

• It is clearly marked as an advertisement

• It is always free to access

What is a recommended action for managing your online privacy?

• Share all your personal details online

• Use your main email for all account sign-ups

• Turn off geolocation features and microphone access

• Always accept all cookies without reading the terms