Ch 10 E-commerce

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

• 1. ubiquity

• 1. personalization/customization

• 1. richness

• 1. interactivity

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

• 1. information density

• 1. customization

• 1. interactivity

• 1. global reach

Selling the same goods to different targeted groups at different prices is called

• 1. cost customization.

• 1. cost optimization.

• 1. cost personalization.

• 1. price discrimination.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

• 1. transparency

• 1. asymmetry

• 1. complexity

• 1. discrimination

Compared to traditional goods, digital goods incur

• 1. lower distribution costs.

• 1. higher marginal costs per unit.

• 1. similar inventory costs.

• 1. less disintermediation.

What is the primary benefit to consumers of disintermediation?

• 1. faster service

• 1. lower costs

• 1. higher quality

• 1. greater choices

________ refers to businesses selling goods and services electronically to individuals.

• 1. B2C e-commerce

• 1. Social e-commerce

• 1. C2C e-commerce

• 1. M-commerce

________ uses the Community Provider Internet business model.

• 1. iTunes

• 1. Yahoo

• 1. eBay

• 1. Twitter

Market Creators

• 1. save users money and time by processing online sales transactions.

• 1. provide a digital environment where buyers and sellers can establish prices for products.

• 1. create revenue by providing digital content over the Web.

• 1. generate revenue from advertising or from directing buyers to sellers.

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

• 1. e-hub.

• 1. marketspace.

• 1. private industrial network.

• 1. net marketplace.