
Ch 10 E-commerce
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Togat Kitlark
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
ubiquity
personalization/customization
richness
interactivity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
information density
customization
interactivity
global reach
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Selling the same goods to different targeted groups at different prices is called
cost customization.
cost optimization.
cost personalization.
price discrimination.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
transparency
asymmetry
complexity
discrimination
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Compared to traditional goods, digital goods incur
lower distribution costs.
higher marginal costs per unit.
similar inventory costs.
less disintermediation.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary benefit to consumers of disintermediation?
faster service
lower costs
higher quality
greater choices
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ refers to businesses selling goods and services electronically to individuals.
B2C e-commerce
Social e-commerce
C2C e-commerce
M-commerce
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