POLCOM

Which is not a paradigm of communication?

• 1. Communication and Development Paradigm

• Media and Technology Development Paradigm

• 1. Cultural Imperialism and Media Imperialism

• 1. Cultural Pluralism

Power to influence which issue and topics are considered important by the public.

• Media bias
• Public opinion
• Policy analysis
• Agenda-setting

1. It is used to shape public opinion and garner support certain ends.

• Manipulation
• Propaganda
• Framing

• Advertising

1. Impacts of advertising, news coverage, and other forms of media on public opinion and political participation.

• Political Advertising

• Digital Divide

• Media Influence

• Media Technology

1. promote candidates, parties, and policy positions

• Political Advertising

• Manipulation

• Propaganda

• Political Method

1. Media’s ability to transfer the salience of issues from their news agenda to the public agenda.

• Second Level of Agenda Setting

• First Level of Agenda Setting

• Agenda-Setting

• Third Level of Agenda Setting

voters have a well-defined policy preference

• Rationality of Voters

• Utility Maximization

• Policy Convergence

• Downsian Model of Voting

It suggests that individuals uses these to process complex political information.

• • Heuristics and Cognitive Shortcuts

• • Opinion Change and Stability

• • Two-Step Flow of Communication

• • Limited Effects Model

• Media’s influence on the attributes and characteristics associated with issues

• Third Level of Agenda-setting

• Media Incorporation of Agenda-setting

• Second Level of Agenda-setting

• First Level of Agenda-setting

Media’s ability to influence the perceived causes and solutions related to issue

• Second Level of Agenda-Setting

• Third Level of Agenda-Setting

• First Level of Agenda-Setting

• Agenda-Setting