ENT 12-1 Marketing Strategies and Marketing Mix

What are the components of the marketing mix?

• Advertising, Affiliates, Analytics, Audience
• Service, Satisfaction, Sales, Strategy
• Product, Price, Place, Promotion
• Quality, Quantity, Quota, Quotation

What is the purpose of a company's marketing strategy?

• To increase competition
• To achieve its goals
• To create chaos in the market
• To confuse customers

What is the main goal of marketing?

• To complicate marketing strategies
• To sell products to the wrong audience
• To sell the right product to the right people at the right place and price
• To confuse customers

What is the main purpose of a marketing plan?

• To avoid market research
• To confuse customers
• To outline objectives, actions, and timelines
• To create chaos in the market

What is the significance of price in the marketing mix?

• To increase costs
• To avoid customer satisfaction
• To determine sales quantities
• To confuse customers

How are the 4Ps interrelated in the marketing mix?

• They are completely independent
• Each must carry its own weight
• They have no impact on each other
• They are randomly selected

What does the term 'promotion' refer to in the marketing mix?

• Distribution channels
• Pricing strategy
• Advertising and selling
• Product quality

Why is it important for marketers to understand customer needs and wants when developing a product?

• To increase costs
• To avoid customer satisfaction
• To ensure the product satisfies a need or want
• To confuse customers

What is the purpose of a marketing strategy?

• To avoid market research
• To achieve company goals
• To complicate marketing efforts
• To increase customer satisfaction

What is the role of place in the marketing mix?

• To increase competition
• To confuse customers
• To decide where customers can buy the product
• To determine sales quantities