Marketing Quiz

A market includes people who share similar needs and wants, and can purchase a company’s products.

• True

• False

A marketing concept includes information such as ethnic background, age, income level, and geographic location.

• True

• False

Time utility involves having a product available at a certain time of year or day.

• True

• False

The "buy one get one free" strategy is an example of distribution.

• True

• False

Selling exercise equipment through catalogs mailed to ABA members and other athletes is an example of place utility.

• True

• False

Which of the following utilities involves making products?

• a. information utility

• b. form utility

• c. place utility

• d. possession utility

Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group does he belong?

• a. a customer group

• b. a consumer market

• c. a target market

• d. a possession utility

Which economic utility increased when fast-food restaurants began accepting credit cards?

• a. possession utility

• b. form utility

• c. information utility

• d. place utility

When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function?

• a. product planning

• b. information utility

• c. marketing information management

• d. marketing mix

What does a miniature golf business provide to its customers?

• a. a promotion

• b. a good

• c. an exchange

• d. a service