________________ is the process of dividing a market into smaller groups of buyers
with distinct needs, characteristics, or behaviors who might require separate products
or marketing mixes.
MKT1093 TOPIC 5 - MARKET SEGMENTATION, TARGETING AND POSITIONING
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Other
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University
•
Hard
Norashikin Tan
Used 1+ times
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45 questions
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1.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
________________ is the process of dividing a market into smaller groups of buyers
with distinct needs, characteristics, or behaviors who might require separate products
or marketing mixes.
2.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
__________________ is the process of evaluating each market segment’s
attractiveness and selecting one or more segments to enter.
3.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Setting the competitive positioning for the product and creating a detailed marketing
mix is called ______________.
4.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
During one of the steps in the marketing segmentation, targeting, and positioning
process, the marketer develops measures of segment attractiveness. This procedure
belongs in the category of _________________.
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
When companies divide large, heterogeneous markets into smaller segments that can
be reached more efficiently with products and services that match their unique needs,
they are conducting a ___________________ process.
6.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
________ involves actually distinguishing the firm's market offering to create superior
customer value.
7.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
________ requires finding the major advantages people look for in a product class, the kinds
of people who look for each positive aspect of a product, and the major brands that deliver it.
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