MKT1093 TOPIC 5 - MARKET SEGMENTATION, TARGETING AND POSITIONING

MKT1093 TOPIC 5 - MARKET SEGMENTATION, TARGETING AND POSITIONING

University

45 Qs

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MKT1093 TOPIC 5 - MARKET SEGMENTATION, TARGETING AND POSITIONING

MKT1093 TOPIC 5 - MARKET SEGMENTATION, TARGETING AND POSITIONING

Assessment

Quiz

Other

University

Hard

Created by

Norashikin Tan

Used 1+ times

FREE Resource

45 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

________________ is the process of dividing a market into smaller groups of buyers

with distinct needs, characteristics, or behaviors who might require separate products

or marketing mixes.

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

__________________ is the process of evaluating each market segment’s

attractiveness and selecting one or more segments to enter.

3.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Setting the competitive positioning for the product and creating a detailed marketing

mix is called ______________.

4.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

During one of the steps in the marketing segmentation, targeting, and positioning

process, the marketer develops measures of segment attractiveness. This procedure

belongs in the category of _________________.

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

When companies divide large, heterogeneous markets into smaller segments that can

be reached more efficiently with products and services that match their unique needs,

they are conducting a ___________________ process.

6.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

________ involves actually distinguishing the firm's market offering to create superior

customer value.

7.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

________ requires finding the major advantages people look for in a product class, the kinds

of people who look for each positive aspect of a product, and the major brands that deliver it.

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