Case Study - Starbucks’ Foreign Entry Strategy

How many stores does Starbucks have worldwide?

• Over 23,000

• Over 24,000

• Over 20,000

• Over 21,000

Starbucks' director of marketing, later CEO, is ______ Schultz

Starbucks' first target market was:

• Japan

• Singapore

• USA

• North America

In 1998, it purchased _______ Coffee, a British coffee chain with 60 retail stores, for $84 million.

In Asia, Starbucks’ most common strategy was to license its format to a local operator in return for initial licensing fees and royalties on store revenues

• True

• False

The culture of northern China is no different from that of the east.

• True

• False

Answer explanation

Northern China, in term of culture, is very different from that of the east.

One of Starbucks' Expansion Strategy in Less developed and emerging Markets includes: Presenting itself as a premium brand offering a distinctive coffeehouse experience in emerging nations.

• True

• False

Starbucks has utilized licensing __________ and joint ventures with local operators.

Each company in Starbucks' joint venture owned ??? stakes

• 20%

• 30%

• 60%

• 50%

Starbucks remains using a wholly-owned subsidiary strategy because of tight control over operations

• True

• False