1.1 How the Brain Works

What is the term used to describe the most ancient part of our brain?

• Primal brain

• Rational brain

• Intellectual brain

• Evolutionary brain

Which brain is more likely to make instinctual decisions based on very little information?

• System One

• System Two

• Primal brain

• Rational brain

What is the main drawback of System Two compared to System One?

• Prone to errors

• Slower and takes more energy

• Detail-oriented and suspicious

• Efficient and autonomous

What is the technique used by the primal brain to assess danger?

• Making instinctual decisions

• Ignoring information

• Analyzing logical data

• Judging whether something is familiar or unfamiliar

What is the main characteristic of System One thinking?

• Slow and takes more energy

• Detail-oriented and suspicious

• Deliberate and analytical

• Fast and automatic

What is the main characteristic of System Two thinking?

• Detail-oriented and suspicious

• Efficient and autonomous

• Fast and automatic

• Prone to errors

What is the main impact of overwhelming System One with too much information?

• Improving decision-making

• Waking up System Two

• Enhancing System One

• Activating the Primal brain

What is the main impact of delaying the cost of acting according to the text?

• Overwhelming the decision-making process

• Increasing the effort required by System One

• Activating System Two

• Taking advantage of the primal brain's lack of planning

What is the main reason for focusing on the benefits of products or services rather than just their features?

• To reduce the sense of loss for the primal brain

• To overwhelm System One with information

• To confuse the decision-making process

• To activate System Two thinking

What is the main reason for the Save More Tomorrow campaign's success according to the text?

• Confusing the decision-making process

• Overwhelming System One with information

• Activating System Two thinking

• Leveraging the primal brain's lack of planning