Web Analytics - Chapter 2

What does the term "event" mean in Google Analytics terms ?

• It is used to measure the revenue generated by an e-commerce website.

• A notification that is triggered when users leave the website.

• User interactions on your website or mobile application.

• It is solely used to measure conversions.

Which of the following actions / interactions are considered events ?

• Page view.

• Add to shopping cart.

• Transaction / payment.

• All answers are correct.

What is a conversion in Analytics ?

• A basic interaction with the website or application.

• A numerical value that represents your data.

• An event to which you have assigned a specific value.

• An additional piece of information provided with the events.

What data stream formats are available for a new GA4 property ?

• Windows, Mac, Linux

• iOS, Android, Windows

• iOS, Android, Web

• Web, Mac, Linux

What are user properties in Analytics ?

• Users' interactions with the website or application.

• Information about the user, such as geographical location.

• A numerical value that represents your data.

• An event to which you have assigned a specific value.

What is Firebase ?

• A type of Analytics property for websites.

• A data visualisation tool.

• A type of Analytics property for applications.

• A mobile application development platform from Google.