Final Review MKTG 461

1. What is the main purpose of the Define stage in the DDA process?

• A. To analyse campaign performance

• B. To set SMART objectives

• C. To create multiple versions of ad copy

• D. To define customer, publisher, and objectives

Which tool can help in configuring targeting for digital display advertising campaigns?

• Google Display Planner

• Adobe Photoshop

• Microsoft Excel

• Facebook Messenger

What is the significance of using static ads in digital display advertising?

• They allow for real-time tracking of ad performance

• They are more interactive and engaging for users

• They provide a consistent message without animation

• They are optimized for mobile devices

What was the key theme of Under Armour's successful marketing campaign, "I Will What I Want"?

• Empowerment and determination

• Celebrity endorsements

• Traditional advertising methods

• Product discounts

How much earned media did Under Armour's "I Will What I Want" campaign generate worldwide?

• 10 million

• 20 million

• 35 million

• 50 million

What was the primary platform at the core of Under Armour's "I Will What I Want" campaign?

• Television

• Print Media

• Social Media

• Radio

Which of the following represents the correct sequence of stages in the Social Media Process?

• A. Goals, Channels, Analyze, Implement

• B. Analyze, Goals, Channels, Implement

• C. Channels, Goals, Analyze, Implement

• D. Implement, Analyze, Goals, Channels

Which age people use Facebook the most?

• 18-24

• 25-34

• 35-44

• More than 44

Which platform is NOT used as social networking?

• Facebook

• LinkedIn

• Google+

• Periscope

What are the four main factors to consider when starting the planning process for a digital marketing campaign?

• Structure, Budget, Calendar, Personnel

• Audience, Activities, Analysis, Approach

• Situation Analysis, Information Gathering, Audience Definition, Business Objective

• Customer Profile, Market Research, Reality Checks, Competitive Advantage