Key Drivers of Consumer Purchases Quiz

Jonathan needs a new car. His most important criteria are that the car is safe, dependable, and will last him a long time. Jonathan's motives are

• rational

• emotional

• patronage

• mixed

Mara wants a new pair of jeans. There's a particular brand that she REALLY wants because all of her friends are wearing them. The only problem is that they're kind of pricy. But, hey, YOLO, right?

• Rational

• Emotional

• Patronage

• Mixed

Mike has a cabinet full of vitamins and supplements. He sees an add for a new supplement that claims it will make him smarter and more focused in only two weeks! Mike's motive for purchasing the new supplement is

• Rational

• Emotional

• Patronage

• Mixed

Kristin loves to go to a particular store because the staff there is so friendly and helpful. They always have what she needs and are willing to help her if she needs it. Kristin's motive for purchasing from the store is

• Rational

• Patronage

• Emotional

• Mixed

Jamie can't decide. The trente double cream mocha special sounds SO GOOD right now, but she needs to be watching her spending right now and choose a more sensible option. She normally gets her coffee at a place across town, but she isn't sure if it's worth the drive. Jamie's motive for buying coffee is

• Patronage

• Mixed

• Emotional

• Rational

Emma is looking for a new smartphone. She's not concerned about the brand but wants a phone with a long battery life and an excellent camera. Emma's purchasing motive is

• Emotional

• Rational

• Patronage

• Mixed

Sarah needs to buy a gift for her friend's birthday. She decides to purchase a handmade scarf from a local artisan because she wants to support small businesses. Sarah's motive for this purchase is

• Rational

• Emotional

• Patronage

• Mixed

Noah needs a new pair of running shoes and decides to buy from a local store that sponsors community sports events. Noah's motive for purchasing from this store is

• Rational

• Emotional

• Patronage

• Mixed