The BCG matrix

The BCG matrix

12th Grade

10 Qs

quiz-placeholder

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The BCG matrix

The BCG matrix

Assessment

Passage

English

12th Grade

Hard

Created by

Robin Fournier

Used 1+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the Boston Consulting Group matrix?

To calculate profits for a business

To analyze employee performance

To determine a business's market share and market growth

To assess customer satisfaction

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two axes used in the BCG matrix?

Market share and market value

Market value and employee performance

Market growth and employee satisfaction

Market share and market growth

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the 'dog' quadrant in the BCG matrix represent?

Small market share and large market growth

Large market share and small market growth

Small market share and small market growth

Large market share and large market growth

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the 'cash cow' quadrant in the BCG matrix signify?

Small market share and small market growth

Large market share and large market growth

Large market share and small market growth

Small market share and large market growth

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do 'stars' represent in the BCG matrix?

Products with small market share

Products with large market share and small market growth

Products with large market share and large market growth

Products with significant market share

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the characteristic of 'question marks' in the BCG matrix?

Significant market share and small market growth

Small market share and small market growth

Significant market share and large market growth

Small market share and large market growth

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of being in the 'cash cow' quadrant?

Large returns for little investment

Minimal growth and low returns

High growth and high returns

Small returns for large investment

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