The BCG matrix
Passage
•
English
•
12th Grade
•
Hard
Robin Fournier
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the Boston Consulting Group matrix?
To calculate profits for a business
To analyze employee performance
To determine a business's market share and market growth
To assess customer satisfaction
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two axes used in the BCG matrix?
Market share and market value
Market value and employee performance
Market growth and employee satisfaction
Market share and market growth
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the 'dog' quadrant in the BCG matrix represent?
Small market share and large market growth
Large market share and small market growth
Small market share and small market growth
Large market share and large market growth
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the 'cash cow' quadrant in the BCG matrix signify?
Small market share and small market growth
Large market share and large market growth
Large market share and small market growth
Small market share and large market growth
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do 'stars' represent in the BCG matrix?
Products with small market share
Products with large market share and small market growth
Products with large market share and large market growth
Products with significant market share
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the characteristic of 'question marks' in the BCG matrix?
Significant market share and small market growth
Small market share and small market growth
Significant market share and large market growth
Small market share and large market growth
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of being in the 'cash cow' quadrant?
Large returns for little investment
Minimal growth and low returns
High growth and high returns
Small returns for large investment
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