Creating a Logo

What is a logo?

• A type of food

• A type of shoe

• The face of a company

• A musical instrument

Which type of logo uses words only?

• Wordmark

• Logo System

• Abstract iconography

• Pictorial

What is the second type of logo mentioned?

• Pictorial

• Wordmark

• Abstract iconography

• Logo System

What is the third type of logo mentioned?

• Logo System

• Abstract iconography

• Pictorial

• Wordmark

What is the fourth type of logo mentioned?

• Logo System

• Wordmark

• Pictorial

• Abstract iconography

Which company uses the logo system?

• Google

• Apple

• Coca-Cola

• Nike

What did Nike gift to the designer of their logo?

• A vacation package

• A car

• A ring with her own trademark

• A house

What is the main purpose of a logo according to the video?

• To create controversy

• To confuse customers

• To represent the company's values

• To win awards

Which of the following companies uses a wordmark?

• Target

• Pepsi

• Coca-Cola

• Nike

What is the comparison made between logo design and swimming competitions?

• The bigger the logo, the better

• It's about the splash you make

• It's about keeping your head above water

• It's about the speed of the dive