
Environmental Scanning and Industry Analysis
Authored by TRAN QUAN
Business
University
Used 18+ times

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47 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Internal analysis enables a firm to determine what the firm
can do
should do.
will do.
might do.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Porter's model, a strong or high force is likely to reduce profits and can be regarded as a(n)
A. benefit.
B. opportunity.
C. advantage.
D. threat.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which societal force includes demographic trends?
A. political-legal forces
B. labor forces
C. economic forces
D. sociocultural forces
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a set of business units or firms that 'pursue similar strategies with similar resources'?
A. strategic group
B. collective collaboration
C. cooperative
D. integral association
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A formal program of gathering information on a company's competitors is referred to as
A. statistical modeling.
B. competitive intelligence.
C. competitive strategy.
D. quantitative forecasting.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a major force in the societal environment?
A. political-legal forces
B. labor forces
C. economic forces
D. technological forces
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the largest age group of the current generations in all developed countries?
A. Baby Boomers
B. Woofies
C. Silent Generation
D. Gen X
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