Brand Management - Vocabulary

Complete these sentences with word partnerships from the previous exercise.

No one recognises our logo or slogan. We need to spend more on advertising to raise brand (a)  

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Consumers who always buy Sony when they need a new TV are showing brand (a)   .

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A fashion designer who launches his or her own perfume is an example of brand (a)   .

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The brand (a)   of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.

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George Clooney advertising Nespresso is an example of product (a)   .

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A product (a)   consists of introduction, growth, maturity and decline.

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Tesco's wide product (a)   means that it appeals to all sectors of the UK market.

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The use of Aston Martin cars and Sony computers in James Bond films are examples of product (a)   .

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Microsoft is the market (a)   in computer software.

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In countries with ageing populations, the over·60s age group is becoming an increasingly important market (a)   .