Cambridge technicals unit 2 lo5

At XYZ Corporation, which of the following would be considered an internal source of information when evaluating departmental performance?

• Interest rate charged on a loan from a bank

• Supplier price lists

• Internal financial reports

• Survey results from a market research organisation

What type of data is collected by a market research firm from industry reports and articles for their analysis?

• Quantitative data

• Primary data

• Secondary data

• Qualitative data

Which of the following is an example of qualitative data?

• Survey results received from a market research organisation

• Staff opinion about a new initiative

• Foot measurements taken in a shoe shop

• Number of staff working in an organisation

Why would a company rely on secondary data for market research?

• It is gathered firsthand through surveys and experiments

• It is costly but provides highly relevant insights specific to the company's needs

• It is more affordable and quickly accessible, though it may not be perfectly tailored to the company's specific research questions

• It is primarily used to categorize different types of market data

How does a Data Flow Diagram (DFD) model the process in a retail company's inventory system?

• The physical layout of the retail store

• The decision-making process for stock replenishment

• How data moves between the inventory system and sales records

• The hierarchical structure of the retail company

In a Level 1 DFD for an online shopping system, what is required for each external entity like 'Customer' or 'Supplier'?

• At least one input or output

• A direct connection to the internet

• A physical storage device

• A user interface

What can cause delays in the flow of information in a hospital's information system?

• Adequate staff training

• Partial system failure while technology is upgraded

• Reliable computers with adequate storage

• Efficient communication between departments

During a market research project, what is considered a primary source of data?

• Data collected by other companies in the industry

• Data gathered through surveys conducted by the research team

• Data you collect through direct customer interviews

• Data that describes consumer behavior trends

What is an example of a process in a DFD within a retail business?

• An inbox on the store manager's desk

• A computerised inventory management system

• A way in which customer purchase data is analyzed for trends

• The flow of data between the checkout system and the inventory database