CPC10 Midterm Quiz

A customer who has been purchasing from your online store for the past two years, consistently leaving positive reviews and recommending your products to friends. What type of consumer is this?

• Loyal customer

• Need-based customer

• Impulsive customer

• New customer

During a promotion for your latest product, a customer purchases it immediately because they have been searching for a solution to their problem and believe your product will meet their needs. What type of consumer is this?

• Potential customer

• Loyal customer

• Need-based customer

• Discount customer

A shopper browsing through your store picks up various items, purchasing some on a whim without much thought. What type of consumer behavior is this indicative of?

• Wandering customer

• New customer

• Impulsive customer

• Potential customer

A person who recently bought your product online but has not yet engaged with your brand beyond the initial purchase. What type of consumer is this?

• Discount customer

• Potential customer

• Loyal customer

• Impulsive customer

During a sale event, a customer inquires about discounts before even looking at the products. What type of consumer behavior does this demonstrate?

• Need-based customer

• Loyal customer

• Impulsive customer

• Discount customer

A shopper enters your store, spends some time browsing, but leaves without making a purchase, stating they were just passing the time. What type of consumer is this?

• New customer

• Wandering customer

• Potential customer

• Loyal customer

A customer consistently buys your product whenever they run out, rarely considering other options. What type of consumer behavior does this represent?

• Loyal customer

• Need-based customer

• Impulsive customer

• Discount customer

During a conversation about your product, a customer mentions they bought it because they felt it would improve their lifestyle and make them happier. What type of consumer is this?

• Need-based customer

• Impulsive customer

• Loyal customer

• Potential customer

A person visits your store, asking about discounts and deals but leaves without making a purchase. What type of consumer is this?

• Discount customer

• New customer

• Need-based customer

• Wandering customer

A customer who recently discovered your product through an advertisement and is considering purchasing it but has not yet made a decision. What type of consumer is this?

• New customer

• Loyal customer

• Potential customer

• 1. Impulsive customer