L2 Market Research
Authored by Ross Gibson
Business
11th Grade
Used 1+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is marketing?
Selling products only
Creating new products
Delivering products to consumers
Promoting buying or selling of a product or service
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a Marketing role?
Accountant
Market Research Analyst
Customer Service Representative
Software Developer
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the importance of Market Research for a business?
To limit potential growth
To reduce product quality
To identify consumer preferences
To increase competition
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of identifying the target market?
To reduce market research
To better meet the target market's needs
To limit sales
To increase competition
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the aim of Primary Research?
To collect data that has not been collected before
To organise promotional events
To analyse market trends
To develop new products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of Surveys and Questionnaires in Market Research?
To organise promotional events
To collect data relevant to the aim of the research
To develop new products
To analyse competitor strategies
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the aim of Planning and Designing in Market Research?
To check if similar research has been done in the past
To decide how much information is needed
To assess competitor strategies
To identify consumer preferences
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