CIW Post Test Review-Social Media Marketing

Linda wants to use social media to promote her family farm’s business. Which of the following should she consider when choosing a platform?

• Platform reach

• Platform metrics

• Platform features

Mark often writes for the company business blog. Recently he learned about trackbacks and wants to start using them. To get his manager’s approval, which of the following will help him describe a trackback?

• A method to track how owned content is performing, compared to previous owned content.

• A system for tracking blogs that have been written on similar subjects

• A manual method to reference another blog, similar to @username

A food manufacturing company wants to capture location information on its followers and those who comment. Which of the following is an appropriate action step to take first?

• Send emails to all customers making them aware of the situation

• Review the process with the information technology team.

• Ask the user’s permission before capturing the location.

The social media agency needs to adjust a campaign that they are running for a customer. They need to boost the engagement fairly quickly. What strategy could they suggest to the customer?

• Develop and launch a webinar to market the customer’s product.

• Use a combination of organic posts and paid advertising

• Expand the focus to include secondary and tertiary audiences.

The social media team is looking for ways to improve brand recognition. Which of the following should they consider?

• Use the same contact information on all social profiles.

• Use a variety of colors and styles on content posts.

• Choose one person to moderate content on all platforms.

Ruth is creating the social media budget for next year’s campaigns. She will use this year’s cost-per-click (CPC) from all campaigns as a basis to get started. How will she calculate the CPC?

• Total $ spent / total # of new followers

• Total $ spent / total # of impressions

• Total $ spent / total # of times the ad was clicked

Ava runs advertisement posts promoting the company's pet products. She has used several social media platforms and the posts have been shown to millions of people. However, the engagement rate is extremely low. What can she do to improve the performance of the advertisements?

• Choose other reports that will show conversions and revenue

• Use a social media listening tool to learn if the ads are being clicked on.

• Create a persona that creates a focused, narrower target audience.

Sally has been asked to find the total cost for last year’s social media campaigns. Mark will use this data to determine if the campaigns resulted in a gain or loss for the company. What are they calculating?

• Key performance indicators (KPI)

• Return on Investment (ROI)

• Social media benchmarks

The social media team is developing a persona. They will use it to develop future social media campaigns. What should the persona represent?

• Secondary audience

• Brand ambassador

• Primary audience

George has received cleaned data from how coworker. He needs to transform the data. Which process combines multiple formats of values into a single format?

• Aggregation

• Discretization

• Sampling