IE Overview #2

What are the stages of Design Thinking we learn in IE?

• Assume, Imagine, Produce

• Empathise, Define, Ideate

What are some of the ways we may use to empathise with the Target Users?

• Online forums & Gossips

• Observe & Assume

• Survey & Interview

A good problem statement should be : _____, broad enough for creativity and narrow enough for manageability.

• Profit-oriented

• Human-centred

• Product-oriented

• Company-centred

To empathise, we have to identify the ____ constraints related to the business.

• Financial/Funding

• Product/Service

• Geographical/Location

To improve a product/service, we have to identify the potential _____ and their concerns.

• business owners

• customers

• stakeholders

To find out more about Target User, we may ______ .

• conduct interviews and surveys

• imagine the difficulties the user encounters

After gaining insights into our target user's experience via the interview, we will ______________ .

• produce a Prototype

• formulate a Problem Statement

• generate as many solutions as possible

Problem Statement is also known as ____ .

• Point of Sales (POS)

• Point of View (POV)

• Point of Tasks (POT)

• Point of Interest (POI)

A well-thought-out problem statement will allow you to _____ and solve your problem in a goal-oriented manner.

• design

• discuss

• ideate

• calculate