According to the text, what do advertisers use colors for?

To represent different sports teams

What is the purpose of using Pathos in a presentation?

To make the audience feel something about what is presented

To outline the structure of the presentation

Which of the following elements might be used to evoke Pathos?

Children, animals, illness, memories

How does Pathos "tug at your heart strings"?

By using personal stories and figurative language

By citing authoritative sources

What is the purpose of using "Logos" in a presentation?

To persuade the audience with a straightforward and factual approach

To entertain the audience with stories and humor

To connect with the audience on an emotional level

To demonstrate the speaker's artistic skills

Can some advertisements have more than one appeal?

Yes, and using more appeals can help consumers connect better with the ad.

No, advertisements can only have one appeal.

Yes, but having more than one appeal makes the ad less effective.

No, advertisements are not allowed to use appeals.

What is the purpose of the bandwagon technique in advertising?

To make it seem that everyone is buying the product, so you feel you should buy it too

To provide detailed information about the product

To offer discounts on the product

To compare the product with competitors

Which of the following is an example of diction used in the bandwagon technique?

This product is available in limited quantities

What is the Avant-Garde technique in advertising?

B) A technique that makes the product seem so new that you will be the first on the block to have it

A) A technique that relies on celebrity endorsements

C) A technique that uses statistical evidence to persuade

D) A technique that creates a sense of urgency for a limited time offer

According to the Avant-Garde technique, who is expected to know about the product?

B) Only super-cool people like the consumer

A) Only the most intelligent people

C) Everyone in the consumer's social circle

D) Only the wealthiest individuals

What is the Testimonials technique in advertising?

A persuasive technique where celebrities and regular people endorse products.

A method where products are sold at discounted prices.

A strategy where only the features of the product are highlighted.

A technique where products are advertised without any endorsements.

What should consumers pay close attention to when they see a celebrity endorsement in an advertisement?

Fine print that may indicate the celebrity is a paid endorser and may not actually use the product.

The price of the product being endorsed.

The number of celebrities endorsing the product.

What are statistics, percentages, and numbers used for in persuasive techniques?

To convince you that one product is better or more effective than another product.

To show that a product is less effective than another product.

To provide a detailed scientific analysis of a product.

To entertain the audience with interesting facts.

What should you be aware of when numbers are presented in a persuasive message?

The actual meaning behind the numbers.

The color and font size of the numbers.

The person who is presenting the numbers.

The time of day the numbers are presented.

What is the main purpose of the transfer technique in persuasive advertising?

To associate a good feeling created in the ad with the product

To provide detailed information about the product

To focus on the negative aspects of competing products

To use statistical data to convince the audience

According to the text, what should you pay attention to in order to recognize the transfer technique in advertisements?

The background of the ad or the story of the commercial

The technical specifications of the product

Which of the following examples illustrates the transfer technique as described in the text?

A commercial that shows a happy family gathered around a bowl of soup

A commercial showing a car's engine performance in detail

A commercial with a celebrity simply holding the product

An ad that compares the product to other brands on the market

What are "weasel words" in advertising claims?

Words or phrases that seem significant but are actually meaningless

Words that are used to describe the best features of a product

Technical terms that provide clear, scientific evidence about the product

Claims that are always true and can be easily verified

What must consumers do when they encounter weasel words in advertising?

They should look closely to determine if the word or the claim has merit

They should immediately trust the claim

They should ignore the advertisement completely

They should assume the product is of the highest quality

What is an unfinished claim in advertising?

A claim that compares a product to an unspecified competitor

A claim that provides complete information about a product

A claim that is fully supported by evidence

A claim that is made during the early stages of product development

According to the example given, what is intentionally left unfinished in the advertising claim "The battery has more power to get the job done right"?

The product that the battery is being compared to

The type of job the battery can do

The amount of power the battery has

Why do advertisers focus on a single element that is found only in their product?

To make consumers think their product is better

To legally make false claims about their product

Because they are required to by law

What is the purpose of advertisers asking rhetorical questions in their statements?

To evoke certain ideas and emotions that are associated with their product

To provide factual information about the product

To offer a comparison with competitors' products

To give detailed descriptions of product features

Ethos Pathos Logos Notes Quiz

Authored by Brandi Bassett

English

7th Grade

TEKS covered

Used 5+ times

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37 questions

Show all answers

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "Ethos" refer to in the context of the provided material?

A type of music

Ethics, ethical

A historical period

A geographical location

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of Ethos in the context of the material presented?

To entertain the audience with humor

To persuade the audience by showing the author's credibility

To provide statistical data

To describe a process in detail

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the material, what do we tend to do with people who discuss political issues, national beliefs, or religious issues?

We tend to ignore them

We tend to argue with them

We tend to believe those we trust

We tend to educate them

Tags

TEKS.ELA.6.7C

TEKS.ELA.7.6I

TEKS.ELA.7.7C

TEKS.ELA.8.6I

TEKS.ELA.8.7C

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Ethos typically use to symbolize the difference between good and evil?

Contrasting sounds

Contrasting colors

Numerical data

Anecdotes

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the color white symbolize according to the text?

Childhood

Purity

Life

Sadness

Tags

TEKS.ELA.6.9C

TEKS.ELA.7.9C

TEKS.ELA.8.9C

TEKS.ELA.VM.2E

TEKS.ELA.RI.8B

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which color is associated with cheerfulness?

Green

Blue

Yellow

Purple

Tags

TEKS.ELA.6.9C

TEKS.ELA.7.9C

TEKS.ELA.8.9C

TEKS.ELA.VM.2E

TEKS.ELA.VM.1A

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What meaning is attributed to the color green?

Royalty

Conflict

Life

Power

Tags

TEKS.ELA.6.9C

TEKS.ELA.7.9C

TEKS.ELA.8.9C

TEKS.ELA.VM.2E

TEKS.ELA.RI.8B

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Ethos Pathos Logos Notes Quiz

What does "Ethos" refer to in the context of the provided material?

What is the purpose of Ethos in the context of the material presented?

According to the material, what do we tend to do with people who discuss political issues, national beliefs, or religious issues?

What does Ethos typically use to symbolize the difference between good and evil?

What does the color white symbolize according to the text?

Which color is associated with cheerfulness?

What meaning is attributed to the color green?

What is the symbolic meaning of purple as mentioned in the text?

According to the text, what do advertisers use colors for?

What is the primary emotion associated with Pathos?

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