Civics: Topic 11 - 9 wks Review - Propaganda and media

What is the primary purpose of propaganda?

• To provide unbiased information

• To manipulate people's actions and beliefs

• To entertain the audience

• To report news objectively

What technique of propaganda involves celebrities endorsing a product or idea?

• Bandwagon

• Testimonials

• Name-Calling

• Glittering Generalities

What does "jumping on the bandwagon" describe in the context of propaganda?

• Criticizing others for their choices

• Using negative words to create fear

• Choosing to go along with the rest of the crowd

• Providing statistical evidence to support a claim

What is "name-calling" in the context of propaganda?

• Praising someone to gain their favor

• Using positive words to create a good image

• Using negative words and bad names to create fear and dislike

• Providing a logical argument against an idea

What is the purpose of using "Glittering Generalities" in a message?

• To provide detailed information about the subject

• To evoke emotions using positive, clever slogans

• To present a balanced view of the subject

• To discredit the opposition

What does "Card Stacking" involve?

• Presenting only the positive side of an argument

• Showing both sides of an argument equally

• Using facts and figures to show one side as positive and the other as negative

• Avoiding the use of any statistics or facts

What is the "Plain Folks" technique designed to convey?

• The superiority of a product or person

• The message that the product or person is "just like you"

• The complexity of the product or person

• The celebrity endorsement of a product

What is the "Transfer" technique in messaging?

• Using logical arguments to persuade the audience

• Transferring attention from one product to another

• Using your feelings about one thing to influence your opinion about another

• Transferring responsibility to the audience

What term refers to methods of communicating with large numbers of people, such as movies and television sitcoms?

• Gatekeeper

• Medium

• Mass media

• Sound bite

What role does a gatekeeper in the media play?

• Decides which stories are exciting enough to attract viewers

• Sells time or space to advertisers

• Decides which stories and issues are important enough to receive public attention

• Reports news in a completely unbiased way