OMO Advert Analysis Quiz

What is the main image in the advertisement?

• A woman doing laundry

• A family having dinner

• A child playing with soap bubbles

• A man washing a car

What is the slogan used in the advertisement?

• OMO adds Brightness to whiteness

• The best soap for your family

• Clean clothes, happy homes

• Brighter than the brightest

What element of the advertisement is used to directly address the consumer?

• Banner

• Star burst graphic

• Main Image

• Use direct address

What design feature of the advertisement is designed to catch the viewer's attention?

• Copy

• Heading

• Slogan

• Star burst graphic

What does the woman's facial expression in the main image imply?

• Disappointment

• Excitement

• Confusion

• Anger

How does the heading anchor to the graphic in the advertisement?

• It is informal and unrelated.

• It is formal and directly relates to the image.

• It is humorous and contrasts the image.

• It is a question that the image answers.

What technique is used in the slogan of the advertisement?

• Rhyme

• Alliteration

• Metaphor

• Hyperbole

Why is the use of the color in the slogan effective?

• It represents cleanliness.

• It signifies danger.

• It indicates natural elements.

• It suggests luxury.

What tone and values are suggested by the banner in the advertisement?

• Sarcasm and irreverence

• Formality and tradition

• Excitement and efficiency

• Calmness and relaxation

Why is the direct address 'you' effective in the advertisement?

• It makes the ad feel more scientific.

• It creates a sense of community.

• It personalizes the message for the reader.

• It makes the ad feel more authoritative.