Ethos, Pathos, Logos with Examples (Matching)

A doctor appearing in a commercial promoting a particular brand of toothpaste and stating, "As a dentist with 20 years of experience, I recommend this toothpaste for healthier gums and whiter teeth." This is an example of (a)   because it makes a person consider ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust & credibility

A public health campaign promoting the benefits of regular exercise, presenting scientific research findings on the link between physical activity and reduced risk of chronic diseases like heart disease and diabetes. This is an example of ​ (a)   because it makes a person consider ​ ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust & credibility

A famous athlete endorsing a brand of sports shoes and saying, "I've been wearing these shoes for years, and they've never let me down." This is an example of (a)   because it makes a person consider ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust & credibility

A public service announcement about the importance of recycling, providing statistics on the amount of waste generated by households and the environmental benefits of recycling. This is an example of ​ (a)   because it makes a person consider ​ ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust & credibility

An advertisement for an animal shelter showcasing heartwarming footage of rescued dogs and cats playing happily with their new owners, accompanied by emotional background music. This is an example of ​ (a)   ​ because it makes a person consider ​ ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust and credibility

A renowned chef recommending a particular brand of cookware in a cooking show and stating, "I've used these pots and pans in my kitchen for years, and they're the best quality you can find." This is an example of (a)   because it makes a person consider ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust & credibility

An advertisement for a luxury perfume featuring a romantic scene between a couple, set against a backdrop of a sunset on a beautiful beach, with soft music playing in the background. This is an example of ​ (a)   ​ because it makes a person consider ​ ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust and credibility

A car advertisement highlighting the vehicle's fuel efficiency, safety features, and reliability, accompanied by statistics and data comparing it to other models in its class. This is an example of ​ (a)   because it makes a person consider ​ ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust & credibility

A charity advertisement featuring images of starving children in a developing country, accompanied by emotional music and a voiceover saying, "For just $1 a day, you can provide food and shelter for a child in need." This is an example of ​ (a)   ​ because it makes a person consider ​ ​ (b)   .

• logos
• logic and evidence
• pathos
• emotion
• ethos
• trust and credibility