Understanding Advertising and Propaganda Techniques

Which advertising technique uses popular opinion to make you feel like you should join in because others are doing so?

• Glittering Generalities

• Bandwagon

• Testimonial

• Expert Opinion

Tags

7.3.d

What does the term "glittering generalities" refer to in advertising?

• Using vague, broad statements that sound good but say little

• Highlighting the negative aspects of competitors

• Using loud and attention-grabbing sound effects

• Featuring a well-known spokesperson

Tags

7.3.d

When an advertisement uses a famous athlete to talk about the benefits of a sports drink, which technique is being used?

• Animation

• Testimonial

• Expert Opinion

• Spokesperson

Tags

7.3.d

Identify the technique used when an ad shows negative images or words about the competition.

• Name Calling

• Card Stacking

• Bandwagon

• Appeals to Emotion

Tags

7.3.d

Which technique involves selecting and showing only the best features of a product while ignoring the negative aspects?

• Glittering Generalities

• Card Stacking

• Testimonial

• Spokesperson

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.6.8

What is the role of sound effects in advertisements?

• To provide expert opinions

• To enhance the emotional appeal

• To discredit competitors

• To demonstrate product use

Tags

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RL.6.7

CCSS.RL.7.7

CCSS.RL.8.7

When an ad uses scientific evidence or statistics to prove its effectiveness, which technique is being applied?

• Expert Opinion

• Testimonial

• Bandwagon

• Card Stacking

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.6.8

How do appeals to emotion work in advertising?

• By making the audience feel a connection to the product

• By using bright colors and animations

• By presenting facts and figures

• By comparing the product to others

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.6.8

What is the purpose of using a spokesperson in advertisements?

• To provide a negative view of the competition

• To stack up positive attributes of the product

• To lend credibility or familiarity to the product

• To appeal to the audience's sense of reason

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.8.5

Which technique is being used when an advertisement shows a lot of people having fun while using a product?

• Testimonial

• Bandwagon

• Appeals to Emotion

• Animation

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.8.5