Marketing: 4-3 Tools, Methods, and Metrics used for Promotion, p

Why is measuring results considered essential in business?

• To increase employee satisfaction

• To expand the business globally

• To reduce product quality

• To optimize the budget

What does the term 'reach' refer to in advertising?

• The number of unique people who view an advertisement

• The number of times an ad is clicked

• The total cost of an advertisement

• The duration of an advertisement

What is SEO?

• A method of reducing advertising costs

• The use of keywords to increase website traffic

• A platform for digital ads

• A type of online advertisement

What does CPC stand for?

• Cost Per Contact

• Cost Per Conversion

• Cost Per Click

• Customer Purchase Cycle

What is affiliate marketing?

• Promoting another company's product for a commission

• Buying advertisements in bulk

• A method of direct mail advertising

• A strategy to increase product prices

What is the difference between impressions and reach?

• Impressions are for digital ads only, reach is for traditional ads

• Reach counts unique views, impressions count total views

• Impressions count unique views, reach counts total views

• There is no difference

What does ROI stand for?

• Return On Investment

• Range Of Interest

• Rate Of Increase

• Return Of Interest

What does engagement measure in marketing?

• The duration of an advertising campaign

• The cost of an advertisement

• The number of sales made

• The number of people who interact with a post

What is a KPI?

• Knowledge Process Outsourcing

• Key Product Information

• Known Purchase Interest

• Key Performance Indicator

What does CPA stand for?

• Customer Profile Analysis

• Cost Per Acquisition

• Customer Purchase Agreement

• Cost Per Action