What does the Mode of address refer to in media products?
Audience Theories Quiz

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Other
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11th Grade
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Medium

G Morley
Used 9+ times
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The way a media product speaks to the audience: direct or indirect.
The specific language used in media products.
The visual style of media products.
The platform on which media is distributed.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Passive Audience according to the Hypodermic Needle Theory?
Audience actively questions the message of a media product.
Audience accepts the message of a media product without question.
Audience forms their opinions based on personal experiences.
Audience seeks out media for entertainment purposes only.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the Two Step Flow Theory, how do audiences form their opinions?
Based on the credibility of the media source.
Based on their own critical thinking.
Based on opinion leaders (similar to influencers).
Based on the frequency of the message.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the ways an audience can respond to media messages according to the Audience Response Theory?
Preferred
Negotiated
Oppositional
Indifferent
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the Cultivation Theory suggest about audience opinions?
Audience opinions are influenced by receiving the same message over time and repeatedly.
Audience opinions are formed instantly upon receiving a message.
Audience opinions are not influenced by media at all.
Audience opinions are only influenced by factual information.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a need that the Uses and Gratifications Theory suggests the audience looks for media to satisfy?
Entertainment and diversion
Surveillance Information and education
Social interaction
Financial advice
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of data is concerned with number-based research such as subscribers, viewing figures, and box office receipts?
Qualitative Data
Demographics
Quantitative Data
Psychometrics
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