Rhetorical Strategies

What rhetorical strategy is being used when an advertisement uses the phrase "Join the thousands of satisfied customers today"?

• Bandwagon

• Loaded words

• Transfer technique

• Testimonial

Tags

CCSS.RI.11-12.6

What is the main purpose of using testimonials in media advertising?

• To list product features

• To compare products

• To share personal experiences of customers

• To display colorful graphics

Tags

CCSS.RI.11-12.6

In media advertisements using snob appeal, the product is often shown in association with:

• Luxurious settings or lifestyles

• Common and relatable situations

• Affordable price tags

• Everyday people

Which of the following phrases is most likely associated with snob appeal in advertising?

• "For the everyday person"

• "Only for the select few"

• "Budget-friendly options"

• "Suitable for all ages"

Tags

CCSS.L.11-12.5

CCSS.RI.11-12.4

CCSS.RL.11-12.4

Which of the following best describes a testimonial in advertising?

• A certificate of authenticity

• An authoritative statement

• A recommendation from a satisfied customer

• A legal disclaimer

An avant-garde approach in advertising involves:

• Using famous people to endorse a product

• Appealing to the audience's desire for social acceptance

• Presenting the product or idea as cutting-edge and innovative

• Offering something desirable to gain favor

Which of the following is an example of a glittering generality in advertising?

• "Our product is 50% more effective than any other brand on the market!"

• "Join the winning team and achieve success today!"

• "Studies show that 9 out of 10 dentists recommend our toothpaste."

• "Our vacuum cleaner has a 750-watt motor for superior performance."

Tags

CCSS.L.11-12.5

CCSS.RI.11-12.6

CCSS.RL.11-12.6

Which best describes the transfer technique in media advertising?

• Directly stating the benefits of a product

• Using emotional appeal to transfer positive feelings

• Presenting statistical data about a product

• Showing the price of a product

What strategy involves attacking a person or group instead of focusing on the actual argument?

• Humor

• Card stacking

• Name calling

• Glittering generalities

Tags

CCSS.SL.11-12.3

Which of the following is an example of the scare tactics rhetorical strategy?

• Highlighting the benefits of a product

• Using fear to promote a cause

• Using humor to sell a product

• Associating a product with nature

Tags

CCSS.RI.11-12.6

CCSS.SL.11-12.3