Principles of Design

Which principle of design guides the customer’s attention to the key elements of a design?

Example: Dark vs Light, Thick vs Thin

• Rhythm

• Alignment

• Contrast

• Proximity

What type of rhythm adds a significant amount of variation to the design, keeping the flow in a single direction?

• Radial

• Fluid

• Asymmetrical

• Symmetrical

Which fundamental aspect of a design creates a visual connection between elements such as images, shapes, or blocks of texts?

• Emphasis

• Proximity

• Balance

• Alignment

What does proximity help in decluttering the overall design by creating a relationship between?

• Dominance and priority

• Symmetrical and asymmetrical balance

• Colour and font

• Related elements

Which type of balance employs scale, contrast, and colour to even out the flow of a layout?

• Asymmetrical

• Fluid

• Radial

• Symmetrical

What method combines dominance and priority, giving extra weight to certain elements of a design over others?

• Emphasis

• Unity

• Contrast

• Rhythm

What does unity refer to in the context of design?

• The distribution of graphic design elements

• How well the elements of a design work together

• The repetition of certain elements

• The visual movement of the audience

Which type of balance is formed along a vertical or horizontal axis, where the weight of the elements is evenly divided into both sides of the layout?

• Radial

• Progressive

• Asymmetrical

• Symmetrical

What is essential for maintaining the distinction between similar elements in a design, thereby enhancing a layout’s overall legibility?

• Alignment

• Proximity

• Rhythm

• Contrast

It is a type of balance where the elements of a design are placed in a circular pattern on the layout. This provides a sense of movement and dynamism to the eyes of the viewer.​

(a)