Quiz 1 - International marketing

Which of the following items is NOT a reason to attract an organization to operate on a global scale?

• Increased Economies of Scale

• High-profit opportunities in the international market than the domestic market

• Huge Market Share

• All companies need to be globalized nowadays

Which term best describes the following description of entering the international market?

 

"One of the ways to globalize is through licensing, wherein the domestic company issues the license to the foreign company to use the manufacturing process trademark, patent, and name of the domestic company while facilitating the sales."

• Exports

• Global Web Strategy

• Franchising

• Joint Ventures

• Direct Investment

The following statement is True or false?

 

"Culture is something that we are born with"

• True

• False

In the following two statements:

 

A. Within a society, you can have many different cultural practices.

 

B. Within cultural practices, you can have many different societies.

• A and B are true

• Only A is True

• Only B is True

• Neither of them is true

About International Marketing Orientations:

 

"This point of view leads to a localized or adaptation approach that assumes that products must be adapted in response to different market conditions."

• Ethnocentric

• Polycentric

• Regiocentric

• Geocentric

Which term best describes the following description of Hofstede´s Cultural Typologies?

 

"Communication may be more direct and assertive, with individuals expressing their opinions and ideas openly."

• individualistic cultures

• collectivistic cultures