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SEM & SEO

Authored by Marti Messick

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SEM & SEO
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22 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

What does SEO stand for?

Search Engine Opportunity
Search Engine Optimization
Sales & Engagement Optimization
Sales E-Commerce Optimization

2.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

What does SEM stand for?

Search Engine Management
Sales Engagement Marketing
Search Engine Marketing
Sales E-Commerce Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Which internet marketing strategy is free to use?

SEM
SEO

4.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

What does PPC stand for?

Pay Per Customer
Paid Per Customer
Pay Per Click
Purchases Per Click

5.

MULTIPLE SELECT QUESTION

30 sec • 4 pts

Which of the following improves page ranking in SEO? (select all that apply)

Keywords
PPC
Backlinks
SEM

6.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

AdWords, a method for companies to pay for search engine ad placements, was launched by Google in 2000.

True
False

7.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

If you are using SEO and keywords, specific keywords are important to use for customers to find your website easily.

True
False

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