Digital Marketing Quiz

What is Email Marketing?

• Using mobile technology to communicate, including text messaging and apps.

• Sending a message via email where users must opt-in and consider the messages as valued content.

• Distributing content that adds value to your target audience such as blogs and e-books.

• A business partners with an influencer to promote their service in exchange for a fee.

What does Social Media Marketing involve?

• Paying a fee each time a user interacts and clicks on your ad.

• Using social media platforms to drive traffic and engage users.

• Creating customized marketing strategies without human action.

• Paying an affiliate to promote the business.

What is the goal of Search Engine Optimization (SEO)?

• To distribute content like blogs and e-books.

• To optimize a web page to appear at the highest possible ranking when searched.

• To send emails that users consider valuable.

• To partner with influencers for product promotion.

What is Mobile Marketing?

• Sending a message via email to engage users.

• Using social media platforms to promote content.

• Using mobile technology to communicate, which may include text messaging, apps, and social media notifications.

• Paying affiliates to promote the business.

What is Influencer Marketing?

• Optimizing web pages for higher search engine rankings.

• Distributing valuable content to the target audience.

• A business partners with an influencer to promote their product/service in exchange for a fee, free products, etc.

• Paying for clicks on advertisements.

What is Affiliate Marketing?

• Sending emails to users who have opted in.

• Using mobile technology for marketing.

• When a business pays an affiliate to promote the business and earns a commission on sales.

• Creating ads that blend in with the surrounding content.

What is Pay-Per-Click Marketing?

• A strategy involving search engine optimization.

• Marketing through the use of mobile technology.

• Paying a fee each time a user interacts and clicks on your ad.

• Partnering with influencers for promotion.

What is Content Marketing?

• Sending valued email content to users.

• Distributing content that adds value to your target audience such as blogs, e-books, infographics, etc.

• Using mobile technology to send marketing messages.

• Paying affiliates for promoting the business.

What is Native Advertising?

• Advertisements that appear as the content they are surrounded by, such as "in feed" ads on social media.

• Using mobile technology to send marketing messages.

• Sending emails to engage users.

• Paying a fee for each click on an ad.

What are Marketing Automation Tools?

• Tools for optimizing web pages for search engines.

• Tools that allow businesses to create customized marketing strategies without human action based on behaviors, purchases, preferences, etc.

• Platforms for social media marketing.

• Services for sending mass emails.