Unit 5. HOW DOES ADVERTISING WORK? 5TH ADV

Write the words for definitions 1−5. 3 a person who has a sudden need to buy something, without planning ____________________

Write the words for definitions 1−5. 4 a small design or symbol which identifies a company or its products ____________________

Write the words for definitions 1−5. 5 the quality of being careful with money ____________________

Answer the questions with your own ideas. Write full sentences. 1 Which brand names do you most trust and admire? Why?

Answer the questions with your own ideas. Write full sentences. 2 Which advertising campaign do you think has been very successful recently? Describe it.

Answer the questions with your own ideas. Write full sentences. 3 Do you think that the customer reviews that people write online are useful? Do you ever write them yourself? Why? / Why not?

Choose the correct words to complete the sentences. 3 When you log into a website for the first time, carefully read the ___ policy first.

• private

• personal

• privacy

Complete the sentences with the correct words from below. 1 I don’t like reading ebooks, but I know ____________are very popular.

• so

• one

• them

• not

• they

Complete the sentences with the correct words from below. 6 I’m happy Beth told me about these new apps or I wouldn’t have known about ____________.

• them

• they

• so

• not

• one

Choose the correct words to complete the sentences. 5 I think there is some ___ on this computer. It’s doing some strange things!

• cookies

• malware

• third party