Ecommerce II
Authored by FROILAN MOLINA
Business
7th Grade
Used 3+ times
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8 questions
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1.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
Esta técnica consiste en investigar lo que hacen otros operadores en el mercado y cómo lo hacen.
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Para averiguar cómo busca la gente un producto en internet son muy útiles las herramientas
google my business
Google Trends
Keyword Planner
Google Search
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Las 4 P’s del marketing digital, de Idris Mootee Son:
Personalización y Participación
Producto y precio
Peer-to-peer Communities (comunidades de usuario a usuario) y Modelos Predictivos.
Plaza y promoción
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Las fases de viaje del usuario en la web son:
Descubrimiento
Consideración
Decisión
Búsqueda
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Los objetivos de la fase descubrimiento son:
Branding (marca)
Awareness (notoriedad)
Alcance
Búsqueda
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Los objetivos de la fase de consideración son:
Número de vistas
Engagement (vinculacion)
Tráfico
Numero de visitas
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Los objetivos de la fase de decisión son:
Compras
Registros
Ventas
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