Secondary Research Methods

What is a major advantage of using books and journals for research?

• They are easily updated with new information

• They contain well-researched, peer-reviewed information

• They are always freely available online

• They provide the most current data on all topics

What is a disadvantage of using books for research?

• They only contain online research

• They are too easy to find

• They can become out of date

• They are always biased

What makes internet sites and research advantageous for market research?

• They are cost-effective

• They offer limited information

• They are less reliable than books

• They are difficult to access

What is a major disadvantage of using online information for research?

• It is too expensive

• It may not be accurate or timely

• It is not easily accessible

• It only contains outdated information

How can magazines and newspapers be considered more reliable?

• They exaggerate data for effect

• They are always biased

• Fact checking is expected

• They only report on past events

What is a disadvantage of using newspapers and magazines for research?

• They are always free to access

• They only contain peer-reviewed articles

• They can exaggerate data for effect

• They provide too much information

What is an advantage of using television as a source of secondary research data?

• It is not easy to understand

• It provides inaccurate data

• It may be expensive to access

• It offers a comprehensive source of research

What is a disadvantage of getting information from television?

• It can be biased and opinionated

• It provides a limited amount of information

• It only offers peer-reviewed documentaries

• It is always free to access

Why is it important to use a combination of secondary research methods?

• To spend more money on research

• To ensure the information is biased

• To gather diverse perspectives and reliable information

• To gather less diverse perspectives