DCM Unit 7 Revision

What is the primary purpose of market research?

• To increase sales directly
• To identify and define marketing problems and opportunities
• To reduce product prices
• To increase product distribution

What type of data has been collected by someone other than the user?

• Primary data
• Quantitative data
• Secondary data
• Qualitative data

Which method is commonly used for collecting primary data?

• Data mining
• Surveys/Questionnaires
• Data warehousing
• Text data mining

What is the first step in the market research process?

• Develop the research plan
• Implement the research plan
• Define the problem and research objectives
• Interpret and report findings

Which term refers to the process of examining data sets to draw conclusions?

• Data warehousing
• Data mining
• Data analytics
• Predictive modelling

Which of the following is a benefit of data analytics?

• Increased product distribution
• Time reduction
• Direct sales increase
• Product price reduction

What tool is commonly used for data analytics in digital marketing campaign tracking?

• Microsoft Word
• Google Analytics
• Adobe Photoshop
• Microsoft Excel

Which type of analytics is used to make predictions about future events?

• Descriptive analytics
• Diagnostic analytics
• Predictive analytics
• Prescriptive analytics

A company uses Google Analytics to track its digital marketing campaign. What insight can it NOT directly obtain?

• Keyword insights
• Customer age and gender
• Direct sales from the campaign
• Social insights

What consideration is important when using web analytics?

• Choosing the right social media platform
• Deciding on product prices
• Understanding keyword insights
• Selecting physical distribution channels