chapter 6

emphasizes producing standardized products or services at a low per-unit cost

• COST FLOW STRATEGY

• COST EFFECTIVE STRATEGY

• COST LEADERSHIP STRATEGY

• COST GROW STRATEGY

brand image, unique styling, technology, features, a dealer network, customer service or innovative designs

• DIFFERENTIATION STRATEGY

• DOWNSIZE STRATEGY

• TURNAROUND STRATEGY

• COST LEADERSHIP STRATEGY

Louis Vuitton

• customer service

• brand

• price

• innovative design

________ barriers exist because the business which has successfully differentiated itself

• No entry

• Middle entry

• Low entry

• High entry

FOCUS STRATEGY

• wide scope within an industry

• narrow scope within an industry

• high scope within industry

• low scope within industry

designed and managed in a coordinated way so that they interrelate with each other

• corporate strategy

• business strategy

• functional strategy

• differentiation strategy

Inbound logistics

• installation, maintenance and repair,

• advertising and promotional campaigns

• material handling, warehousing, and inventory control used

• assembling, equipment maintenance

Operations

• installation, maintenance and repair,

• advertising and promotional campaigns

• material handling, warehousing, and inventory control used

• assembling, equipment maintenance

Marketing and sales

• installation, maintenance and repair,

• advertising and promotional campaigns

• material handling, warehousing, and inventory control used

• assembling, equipment maintenance

Service

• installation, maintenance and repair,

• advertising and promotional campaigns

• material handling, warehousing, and inventory control used

• assembling, equipment maintenance