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DCM Unit 4 Revision

Authored by Alvin Lim

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Professional Development

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DCM Unit 4 Revision
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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary goal of a digital marketing campaign?

To reduce costs
To increase physical store visits
To drive engagement, conversions, traffic, or revenue
To decrease online presence

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which customer segmentation is NOT typically used in digital marketing campaigns?

Geographic
Demographic
Astrological
Psychographic

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the significance of usability in digital marketing?

Decreases website traffic
Increases product costs
Nurtures a great user experience
Reduces content quality

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is NOT a step in setting up a digital communication campaign?

Establishing objectives
Choosing a random target audience
Defining a marketing budget
Creating action programs/plans

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In media plan development, what does 'Frequency' refer to?

Number of platforms used
Speed of the campaign
Average number of times the message is in front of those people
Cost of the media buy

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which type of digital advertising is designed to blend in with its surroundings on a platform?

Display Advertising
Native Advertising
PPC Advertising
Video Advertising

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the main advantage of PPC advertising?

Unlimited free traffic
Advertisers pay a fee each time their ad is clicked
High-quality content creation
Long-term investment

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