MKTG 350: Positioning

According to the four listed in the text, which one of these is NOT a positioning strategy?

• Symbols

• Salient Attributes

• Competiton

• Value Positioning

What is the primary objective of product positioning?

• To increase the price of the product

• To identify the target market

• To differentiate the product in the mind of the consumer

• To distribute the product in as many outlets as possible

Positioning statements are vital for a marketing plan because they help:

• Determine the product price

• Define the target market and how the product meets their needs.

• Decide on the colors of the product packaging

• Choose the geographic location for the next promotional event

A company that positions its product as the most durable option in the market is using:

• Benefit-based positioning

• Feature-based positioning

• Usage occasion positioning

• User-based positioning

Positioning by user is a strategy that focuses on:

• The unique characteristics of the product

• The price range of the product

• The specific group of people who use the product

• The country in which the product is made

According to the text, value proposition is defined as...

• A service provided to customers that explains how the product is the same as its competitors.

• The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.

• The unique value that a product or service provides to its customers and how it is worse than those of its competitors.

• The unique value that customers see and how it is better than and different from those of the company's product line.

When a company emphasizes its product's unique feature that competitors cannot match, it is using:

• Price leadership positioning

• Competitive positioning

• Unique selling proposition (USP)

• Customer-oriented positioning

"For young professionals who value sustainability, our product offers an eco-friendly alternative to traditional options" is an example of positioning by:

• Price

• Product attributes

• User

• Lifestyle

Repositioning a product is usually done when:

• The product has reached the maturity stage of its life cycle

• The target market's needs and preferences have changed

• The product is first introduced to the market

• There is a decrease in the cost of goods sold

Which of the following is crucial when creating a positioning statement?

• A detailed list of all product features

• The history of the company

• A clear articulation of the product's unique value

• An overview of the global market