Ch 1

Achieving the goals of supply chain management requires:

• shared technology

• joint planning

• information sharing

• shared benefits

• all of the above.

Market-driven firms demonstrate:

• the coordinated use of inter-functional resources (for example, research and

  development, manufacturing).

• a set of values and beliefs among employees that places the customer's

  interests first.

• the ability to generate, disseminate, and productively use superior information

  about customers and competitors

• all of the above

Marketing activities directed toward establishing, developing, and maintaining successful exchanges with customers is:

• relationship marketing

• global marketing

• cross-functional marketing

• supply chain management

A diverse array of organizations makes up the business market. These organizations can be broadly classified as:

• commercial enterprises, governmental organizations, and institutions

• commercial enterprises, users, and governmental units

• commercial enterprises, users, and original equipment manufacturers.

• upstream suppliers, users, and governmental units

Markets for products and services, local to international, bought by businesses, government bodies, and institutions for consumption, for use or for resale are:

• consumer markets

• business markets

• global markets

• target markets

The technique for linking a manufacturer’s operations with those of all its strategic

suppliers and its key intermediaries and customers to enhance efficiency and effectiveness is called:

• relationship marketing

• supply chain management

• global marketing

• consumer marketing

The use of law firms or advertising agencies by business marketers constitutes what

type of industrial good?

• Facilitating goods

• Entering goods

• Foundation goods

• Installations

When XYZ Steel realizes a drop in the demand for steel as a result of a decline in ultimate consumer demand for automobiles, this illustrates the concept of:

• derived demand

• stimulating demand

• linked demand

• reflection demand

Industrial products and services can be broadly classified as:

• upstream, downstream, and direct goods

• entering, manufactured, and fabricated goods

• entering, accessory, and manufactured goods

• entering, foundation, and facilitating goods

With little or no additional processing, ____________ can be installed directly into another product.

• component parts

• component materials

• operating equipment

• light factory equipment