Social Media & Consumer Behavior

How do social influences affect consumer behavior?

• They have no impact

• They influence decision-making processes

• They only affect certain demographics

• They only influence purchasing behavior

Which of the following is an example of social media influence on consumer behavior?

• TV commercials

• Online reviews

• Personal preferences

• Weather Conditions

Answer explanation

Online reviews have a direct impact on consumer behavior as they influence purchasing decisions and product perceptions.

Social proof is a concept that suggests:

• Individuals tend to conform to the actions of others

• Social media has no impact on consumer behavior

• Consumers never rely on the opinions of others

• Advertising is the sole influencer of consumer decisions

What role does social media play in consumer behavior?

• No role at all

• Limited role in niche markets

• Significant role in shaping opinions and behaviors

• It only influences younger consumers

Which of the following is an example of media influence on consumer behavior?

• Personal values

• Celebrity endorsements

• Family traditions

• Economic factors

How does social media affect brand perception?

• It has no impact on brand perception

• Brand perception is solely influenced by advertising

• It can enhance or damage brand perception

• Social media only affects small businesse

What term describes the phenomenon where individuals seek out information that confirms their existing beliefs?

• Social conformity

• Confirmation bias

• Brand loyalty

• Media saturation

How do influencers impact consumer behavior?

• They can sway purchasing decisions

• They have no impact

• They only influence younger generations

• They only endorse luxury products

Which of the following is NOT a social media platform commonly used for influencer marketing?

• Instagram

• YouTube

• LinkedIn

• Facebook

What is the term for the psychological phenomenon where people assume that popular or frequently seen items are superior?

• Groupthink

• Bandwagon effect

• Primacy effect

• Availability heuristic