Marketing Icebreaker

Defined as an organization or entity engaged in commercial, industrial, or professional activities.

Businesses offer either tangible goods (such as clothing, electronics, or food)

Businesses identify and target specific groups of consumers or clients who have a need or desire for their offerings.

Businesses offer intangible services (such as consulting, education, or healthcare).

the process of identifying, anticipating, and satisfying customer needs and wants through the creation and exchange of value.

Controllable factor

• customer

• environment

Uncontrollable factor

• Environment

• Supplier

refer to variations in beliefs, behaviors, customs, norms, and values between different cultures or social groups.

• Cultural differences

• Language

• Religion

refers to the situation where individuals who are willing and able to work are unable to find suitable employment opportunities.

• Unemployment

• Salary

• Government