Marketing: 2-3 Glossary

What is the Chamber of Commerce?

• A group of businesses who join together to help promote and protect their shared business interests.

• A non-profit organization that provides support to small businesses.

• A government agency that regulates business operations.

• A union of workers in a specific industry.

What does the term 'Networking' refer to?

• A formal exchange of information between people and professionals with common interests.

• A social gathering for business professionals.

• An online platform for job seekers.

• A training program for improving communication skills.

What is the main characteristic of an Assertive Communicator?

• Communicates openly without being aggressive.

• Is aggressive and intimidating in communication.

• Is overly emotional and unfocused in communication.

• Is passive and indifferent in communication.

What is the main characteristic of a Passive-Aggressive Communicator?

• Is assertive and considerate in communication.

• Is indifferent and unfocused in communication.

• Seems passive on the outside, but feels aggressive and resentful inside.

• Is dedicated and conflict-avoidant in communication.

What does the term 'Word of Mouth' refer to?

• A marketing strategy using social media platforms.

• A form of advertising through billboards and posters.

• A method of direct selling to consumers.

• The process of individuals sharing the details of a product to other people.