1.04 Marketing Test Reviw

Marketers plan where they need to go and how to get there efficiently in order to

• lay out their strategies.
• agree upon a goal.
• measure their success.
• achieve satisfying connections.

For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:

• Improving this year’s sales training results by 7% over last year’s results
• Improving this year’s customer satisfaction by 7% over last year’s ratings
• Improving this year’s telemarketing skills by 7% over last year’s skills
• Improving this year’s proposal-writing by 7% over last year’s writing

Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales?

• Printing the web address on company business cards
• Including the web address in advertising
• Letting people know the web address
• Putting the web address on company vehicles

Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s:

• Scheduling customer-service training dates
• Improving the customer waiting area
• Increasing customer benefits
• Offering customers a payment plan

A goal can be evaluated to determine its

• advantage.
• progress.
• success.
• benefit.

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

• reasonable.
• easy.
• straight.
• efficient.

Which of the following is an important characteristic of marketing tactics:

• The tactics should support the marketing mix.
• The tactics should line up with marketing strategies.
• The tactics should focus on customers.
• The tactics should bring in enough money.

A firm’s strategy is important because it shows

• how its goal will be reached.
• how its prices will be lowered.
• how its tactics will be organized.
• how its marketing mix will be blended.

To select the best strategy available to them, marketers should consider

• how to get their product into more customers’ hands.
• how the marketing concept applies to their situation.
• resources needed to research and develop their product.
• when they want promotional messages delivered to customers.

Franklin is a marketer who selects what he thinks is the best strategy. What should he do next?

• List the available resources
• Determine the final deadline
• Set aside the needed funds
• Apply the marketing concept